“For a number of years, the traditional agency-style model has been starting to crack. Amongst a changing media landscape, agencies have been forced to diversify to survive. Be that a more digital approach, inventive ways of reporting what are often subjective results, sourcing and hosting VIPs and influencers, and generally needing to add value across the board. For an agency to be all these things, and to excel at them, requires a large and costly team structure. As is necessary in a service industry, this is often passed on to clients by way of higher fees and lengthier contracts. Now, more than ever, clients need flexibility - the ability to switch their PR & Marketing on/off during busier or quieter times, or at the very least to switch up priorities across the marketing spectrum of social media and digital services. The Herd Collective, through it’s network and community, will not only bring together the best in the business, it will upskill them, nurture them and allow them to thrive as independent freelancers and business owners, and give the industry access to their expert talent.” 

Tori Slater

Tori Slater, Founder & Director, The Herd Collective